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Findable. Usable. Answer-worthy. That’s content built for today’s search.
In an AI-shaped search landscape, content has to do more than rank — it has to resonate. That means serving real human needs while being crystal-clear to machines. Onward helps organizations connect the dots between content, UX design, and modern search behavior. Sound like a fit? We’d love to hear from you.
CONTENT
- User research and content ecosystem auditing
- Content strategy and key messaging
- Content design and web writing for usability and AI-powered discovery
- Governance and cross-discipline coordination
SEARCH
- Search intent modeling, competitive research, and site auditing
- Redesign and ongoing strategy for traditional and AI-powered search
- Technical SEO and structured content for LLM visibility
COACHING
- Content strategy, UX design, and SEO fundamentals — now with AI in mind
- Team structure, digital workflow, governance, and content production
- Support for redesigns or iterative web improvement projects in an AI-evolving world
SEO for Everyone
WE WROTE A BOOK
Human-centered search engine optimization isn’t just some magic you sprinkle on finished web copy right before hitting publish. Search fundamentals—like search intent, internal-linking structures, content hierarchy, structured data, and meta descriptions—are built into content design decisions. Our book from A Book Apart will walk you through the essentials of human-centered SEO and teach you how to add a search-strategy lens to the user research, content, design, and development work you already do.
About us
AN UNLIKELY PAIR
Onward was founded by an SEO and content strategist who led separate teams at the same full-service agency. While we worked in different departments, we encountered increasingly complex digital problems and realized our two disciplines were more interconnected than you might imagine—they needed to work together in a new way.
UX AND SEO, THE BEST OF BOTH PERSPECTIVES
In years past, it might’ve seemed that providing a great user experience and pleasing search engines were two diametrically opposed forces. The truth is they’re more like best friends, a match made in heaven—perfect for each other.
HALLELUJAH! HARMONY
Your visitors have to be able to find you, and once you’re found, they need to be engaged and impressed. It can be difficult determining which one deserves to be prioritized, that’s why we take a balanced approach from the very start.
Rebekah Baggs
PARTNER, CONTENT STRATEGY + UX DESIGN
Rebekah spent the last decade helping organizations overcome some of their toughest content and collaboration problems. She’s also a guest lecturer at Arizona State University, Programming Director for AIGA Arizona’s Method + Madness Conference, and speaks regularly at some of the most influential industry events.
Chris Corak
PARTNER, SEO + TECHNICAL CONTENT STRATEGY
Chris has over 15 years of digital marketing and search strategy experience. His holistic approach to SEO has helped clients achieve dramatic increases in organic visibility and traffic, and he can do the same for you. Chris is also a guest lecturer at Arizona State University and speaker on human-centered SEO and data-driven content strategy.
RAD BRANDS WE’VE WORKED WITH
COME HEAR US SPEAK
7.21.21
Design & Content
Online Event
5.17.20
Confab
Minneapolis, MN
6.25.19
Digital Summit
Denver, CO
4.25.19
Confab
Minneapolis, MN
